Adoption of Discretionary Public Information Systems with Digital Use Patterns - Barriers and Driving Forces

Abstract

This article presents a new model, AKAM, for analysing adoption of discretionary, public information systems (PIS) with digital use patterns (such as use or non-use, as opposed to frequency of use, or degree of engaged or compliant use). The model is based on Rogers innovation diffusion theory (IDT) and Nilssons user centred access model (UCAM). The model is an alternative to the general technology acceptance model (TAM). The AKAM model (Awareness, Knowledge, Access and Motivation) identifies six prerequisites for use and four management approaches and describes how these are related. To illustrate its applicability, the AKAM model is used to analyse the adoption of a specific module, the YAF-module, in the Swedish Sports Confederations (SSC) system Swedish Sports Online. We present empirical results that indicate the frequency and importance of the barriers and driving forces as experienced by the YAF module users and the potential YAF module users.